Some have compared Starbucks allegedly pulling Pride decorations to Target, which faced a boycott after some angered conservatives spread misinformation online that a tuck-friendly swimsuit for transgender women was sold for children, when it was only sold in adult sizes. Bud Light infamously faced boycotts and a dip in sales after it sent transgender TikTok star Dylan Mulvaney a customized can with her face on it, though the can was not for sale or available to the public. Key BackgroundĪ long and growing list of companies have faced the wrath of right-wing social media users in recent weeks. The ad was called sweet and groundbreaking by some supporters, but it was criticized as “woke” by conservative commentators, including Ben Shapiro. Starbucks attracted controversy several weeks ago over an advertisement it aired in India, in which a father attempts to reconnect with his transgender daughter. Popular conservative Twitter account End Wokeness, which tweets frequently about “woke” companies to its 1.2 million followers, also credited the conservative backlash: “This is what happens when you actually start fighting the culture war.” Social commentary YouTube channel The Quartering, which has 1.5 million subscribers, considered Starbucks the “wokest of the woke” in a YouTube video on Tuesday and credited its alleged pulling of Pride merch to people having had “enough of rainbow capitalism.” Tangent “Good! Keep the pressure on, folks,” Kirk tweeted. Some users, including Starbucks Workers United, criticized the company for allegedly removing Pride decorations despite being “powered by many queer workers.” ContraĬonservative commentator Charlie Kirk appeared to credit the right-wing backlash against companies who celebrate Pride month in a tweet to his 2.3 million followers. “Between this and your union-busting, good luck with your customer base. Mark Pocan (D-Wis.) accused Starbucks of alienating its customers who support equality. The union also tweeted a collage of posts and comments allegedly made by Starbucks employees who were instructed not to decorate for Pride. Starbucks Workers United posted a TikTok video allegedly depicting employees removing Pride decorations from a Wisconsin location. The Oklahoma City Starbucks Workers United tweeted Oklahoma City union stores were instructed to remove Pride flags from their stores. Some employees have anonymously taken to social media to share experiences of Starbucks instructing their stores to remove Pride decorations. Starbucks has long been known as an LGBTQ-friendly company: It’s maintained a perfect score on the Human Rights Campaign’s Corporate Equality Index, which considers treatment of and benefits for LGBTQ employees, since 2015, and has sponsored Pride festivals and donated to LGBTQ causes.
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